Webinar: Creating Successful Outreach Projects for Males on Free School Meals

Webinar Chapters & Timestamps

1. Introduction & Objectives (00:01 – 01:15)

  • Host: Jenny Scannell (Project Manager, Go Higher West Yorkshire)
  • Overview of the session’s goals: outreach for males on free school meals (FSM)
  • Introduction to key speakers and format

2. Understanding the Outreach Challenge (01:15 – 09:23)

  • Background on Go Higher West Yorkshire Uni Connect
  • Barriers faced by FSM males in higher education
  • Defining key terms: social mobility, working-class identity, intersectionality
  • The concept of hidden curriculum and its impact

3. Keynote Speaker: Andy Griffith on Working-Class Underrepresentation (09:23 – 17:54)

  • Why are FSM males underrepresented?
  • Research findings from The Working Classroom
  • The role of social capital and “the glass floor”
  • Classism as a deliberate strategy and the importance of social justice

4. Educational Inequality & Systemic Barriers (17:54 – 26:12)

  • Data on inequality in professional fields
  • Cultural capital & social structures limiting FSM males
  • The impact of unpaid internships & social networks
  • Meritocracy myth & economic inequality in education

5. Learning Design for Engagement (26:12 – 34:30)

  • The Backward Design Model for outreach projects
  • Knowledge, Attitude, Skills, and Habits (KASH) Framework
  • Designing modular outreach programmes
  • Importance of launch events & structured experiences

6. Effective Strategies for Engaging FSM Males (34:30 – 42:01)

  • Physical engagement activities (e.g., interactive games, competitions)
  • The importance of storytelling & role models
  • How to spark student interest and build resilience

7. Practical Session Design: The “Floor Plan” Approach (42:01 – 49:14)

  • Structuring one-hour workshops effectively
  • Best practices for keeping students engaged
  • Using props and gamification to enhance learning

8. Working with Parents: Overcoming Barriers (49:14 – 52:42)

  • How to build trust with FSM parents
  • Addressing fears of student debt & financial barriers
  • Strategies for making university seem accessible

9. Q&A & Audience Discussion (52:42 – 1:04:24)

  • Best practices for gaining school leadership support
  • Addressing concerns about the cost of higher education
  • How competition-based activities impact engagement

10. Go Higher West Yorkshire’s Approach: “Speak Up, Your Voice Matters” (1:04:24 – 1:15:03)

  • Regional context & data on FSM males in higher education
  • Theory of Change Model & evaluation framework
  • How the programme targets key challenges and develops skills

11. Programme Design & Learning Materials (1:15:03 – 1:20:00)

  • Overview of Speak Up, Your Voice Matters
  • Activities for self-reflection, motivation, and skill-building
  • Role of campus visits & student ambassadors

12. Closing Thoughts & Next Steps (1:20:00 – End)

  • Summary of key takeaways
  • Where to access resources & research materials
  • Final Q&A session

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